What is Email Marketing?

Email Marketing Campaign

What do you mean by Email Marketing? 

Email Marketing is nothing but a powerful tool that startup business can use to engage, acquire and retain clients or customers. Basically, Email marketing is done by sending mails about product and services to the customers. Simply sending mail is not an easy task, before sending email we need to have collections of mail id's in bulk and the attachments or contents should be attractive and valuable which will be sent through email to the clients. We do need mail verification provider to tools to validate email ids. There are four types of email marketing campaigns which help to grow your business. 

1. Email- Newsletters :

Email Newsletters is one of the most common and popular email marketing campaigns. As a startup and small business can use an email newsletter subscribers' tool with helpful knowledge. The most important is to add valuable newsletters to your subscribers' inboxes, for this create attractive and legitimate content which is engage customer. The content may include leaderships, thought, announcement, how-tos about product/services. If the content start helping subscribers, then it will increase retention, engagement and subscriber loyalty which help to measure the effectiveness of newsletter. 

 2. Acquisition Emails :

This strategy helps your business to acquire clients who are waiting to receive your emails but they not yet your customers. Attractive offers and knowledge base content should be sent periodically to engage customers. It is the great way to add more and more customer to your business which helps to grow your business. Acquisition Emails help to target customer who have interest in your business and offers. 

 3. Retention Emails:

This is not an easy task, to grow your small business continuously it is very important to retain your emails readers customers. Communication should be open by sending a message and requesting feedback to the subscribers. Retention Emails campaign strategy are very useful that help you to keep on hard-won customers. 

4. Promotional Emails :

This strategy helps to drives sales, new product offerings and signups for your business. It includes offers that encourage your business target to buy a new product & Services. Using promotional emails to reward most engaged subscribers with exclusive offers, deliver new product /services to customers. Also provide information about cross product which helps customer to compare product and service and get best out of it. 

       Therefore, Email marketing is a most powerful tool in this digital age which helps you to grow your business by acquiring, engaging and retaining customers, once the implementation of email marketing is successfully done then definitely business can make profit satisfactorily. When your targeted customers find your email valuable, they are more likely to forward and share it with others (so make sure to include your social media share icons). Hence, select the correct/valuable email marketing campaigns to achieve your business goals.